The environment is top of mind for consumers and marketers alike, with the result that more and more companies are making significant efforts to conduct business in an environmentally responsible manner.

Their efforts span a wide range of activities, including having formal environmental policies, involvement in community environmental initiatives, using products that are sustainable, recycled or recyclable and adopting environmentally sound work processes.

This section contains several case studies of CMA members from a variety of disciplines who have made significant efforts to make their business products and practices as environmentally sound as possible.

Included as well are links to white papers on the environmental impact of marketing and a list of resources for marketers who want to “green” their business.

Top Ten Questions To Ask Before You Design: Do we need the packaging Is it designed to minimize waste? Can it be smaller, lighter or made from fewer materials? Is it designed to be durable or multi-functional? Does it use renewable resources? Is reuse practical and encouraged? Is the packaging refillable, recyclable or repairable? Is it made with post-consumer recycled or reclaimed materials? Are the materials available in a less toxic form? Are the materials from a socially and environmentally responsible local company?

Source: Design Edge, July/Aug 2007 issue